Ahmed Kamel – Egypt Daily News
Egypt Post has unveiled Felousy, a digital investment platform designed to provide retail access to a wide range of investment funds, marking a major step in the country’s push for broader digital financial inclusion. The platform is operated by PFI Investment Services, a Financial Regulatory Authority–licensed firm owned by Post for Investment (PFI), positioning Egypt Post as a new player in the region’s growing digital wealth sector.
According to Egypt Post Chairperson Dalia El-Baz, Felousy ranks among the largest digital investment platforms in the Middle East in terms of both product variety and partner network. The app allows users to invest directly in units of over 40 investment funds through their mobile phones, covering asset classes such as gold, fixed income, equities, EGX index funds, as well as sector-focused funds including real estate and technology. This introduces a new digital investment channel in a market where retail access to diversified fund products has traditionally been limited.
The launch took place during Prime Minister Mostafa Madbouly’s visit to Egypt Post’s pavilion at Cairo ICT 2025, alongside Minister of Communications and Information Technology Amr Talaat. El-Baz highlighted Egypt Post’s expanding portfolio of digital services and its role in supporting the government’s digital transformation agenda. She said, “Our participation reflects our commitment to advancing financial inclusion and delivering services that align with international standards.”
In addition to Felousy, Egypt Post showcased several other technology-driven services, including the revamped Easy Pay app, developed in collaboration with e-Finance. The app offers bill payments, mobile top-ups, university fee payments, and remittance services via VISA Plus integration. The organisation also introduced Post Collect, a smart parcel locker service that allows customers to retrieve packages 24/7 using a passcode, a first in the local logistics sector.
El-Baz stressed that these initiatives are part of Egypt Post’s broader strategy to modernize its infrastructure and expand nationwide access to digital financial tools. She added that the launch of Felousy reinforces the organisation’s commitment to playing a central role in Egypt’s growing FinTech ecosystem while enabling wider participation in formal investment products.
